Monthly Archives: November 2015

How I leveraged my journalism skills for a career in content marketing

typing

From time to time I’ll be speaking to someone I’ve never met before, and the “What do you?” question comes up. I’ve always struggled to answer. If I tell the person I’m a journalist, then invariably the next question is, “What publication do you work for?” Simply telling people I work in marketing could mean a variety of things depending on how familiar the person is with that industry. Well, though I haven’t thought up a more concise way to sum up my career, I now at least have an article I can point them to that discusses it at length. MediaShift asked me to write a first-person essay on how I leveraged my journalism skills for a career in content marketing. Here is the end result:

Why Freelance Journalists are Shifting Their Careers to Content Marketing