Monthly Archives: March 2016

How Reddit is launching the careers of unknown artists

Billy the Fridge

Billy the Fridge

William Berry always knew he wanted to work in entertainment. For years, he had aspirations to have a career as a professional wrestler and even began to train for it, but the wrestling scene in Seattle, the city where he’d grown up, was small. There was, however, a strong local hip-hop community, with artists like Macklemore, Grieves, Blue Scholars, and Grayskul reaching national fame, and in the early 2000s Berry found himself working behind the scenes at recording studios and live events. “I wasn’t really trying to be another white rapper,” he told me recently. “I was working with all these guys and we’d go out to these shows and then people started getting me in on their songs because they thought I was funny. It was just something I enjoyed, so I went with it.” Continue reading

The rise of the YouTube video essay

Evan Puschak, host of The Nerdwriter

Evan Puschak, host of The Nerdwriter

To understand how J. Matthew Turner ended up creating a viral YouTube essay arguing that Daniel LaRusso, the young hero of the 1984 film The Karate Kid, was actually the villain of the movie, you first need to know the story behind the video he posted to YouTube a month before that one. For years, Turner, a video editor from New York, harbored a conviction that the movie Mortal Kombat was so similar in plot and themes to the Bruce Lee cult classic Enter the Dragon that they were virtually the same movie. “It was in the background of my head for a long, long time,” he told me recently. “And for whatever reason, I happened to think of it again last year and I suddenly saw how it should be done.” He had always envisioned a 15-minute video in which he would methodically build a case for his thesis, but he knew it would be difficult to keep viewers entertained for that long. “But now I realized that I should just show all the shots side by side and then try to explain the plot of both movies as one movie at the same time.” Continue reading