If you’re a longtime Medium user like I am, you’ve likely noticed a number of drastic changes to the platform in recent years. At first, the site put significant resources toward producing original journalism on the platform. Then it spun off its homegrown publications and started focusing on luring established media companies to adopt its CMS. It also launched a native advertising program, only to abruptly shutter it and lay off a third of the company’s workforce. Just recently it launched a paid subscription service and drastically revamped its homepage feed. So what is with all these changes? Has the company figured out where it fits in the marketplace, or is it flailing about, still looking for a sustainable business model? To answer this question, I interviewed Renan Borelli, director of audience development at MTV News. Enjoy.
As many tech analysts have pointed out, the iPhone is possibly the most successful product in the history of consumer products. But then that leaves us wondering what Apple has planned for when iPhone sales plateau and then fall — something we’ve seen happening recently. The iPad, when it launched in 2010, was supposed to be that next big thing, but after some blockbuster sales right of the gate, the device has experienced steady declines. Why? Was it a product doomed from the start? Or was it never supposed to be the next iPhone, but rather just another product in Apple’s arsenal? To discuss this topic I brought on Beutler Ink president and Apple fanboy Bill Beutler. Check out our video below.