Before Instagram announced the launch of its Hyperlapse app, hyperlapse video typically required a professional photographer mounting his expensive camera on a tripod and taking hours of footage. Instagram’s tool, however, allowed you to simply use your phone and, because of its stabilizing technology, dispense with the tripod. One of the first people to latch onto the significance of this tool was my colleague Saige Hooker, a social media strategist at Beutler Ink. She went out into the streets of Chicago, collected footage, and then later uploaded the video to YouTube.
To Beutler Ink’s surprise, someone from the band Fall Out Boy reached out to us and asked if they could use our footage for a music video. The result, a song called Centuries, is below.
Want us to create something awesome like this for your organization or company? Go here to learn more about our services.