Nationwide, Obamacare could ultimately be responsible for registering anywhere from 3 to 7 million voters—potentially over 10% of the total number of eligible voters who aren’t registered today—over the next eight years.
“We think it’s a huge opportunity to reach people,” Sarah Brannon of Project Vote, which worked on the California settlement, said of the health care law.
Here’s why: Under the 1993 National Voter Registration Act (NVRA), which aimed to boost voter registration, people applying for public assistance—as well as DMV customers—must be offered the chance to register to vote. That means every state insurance exchange like California’s, as well as the federal exchange, will need to ask people whether they want to register. Even those people who end up getting covered via Obamacare’s Medicaid expansion or through other parts of the law, rather than through the private market, will still be offered the chance to register to vote.