My colleagues and I at Beutler Ink wanted to see if we could track the success of the Ice Bucket Challenge, charting the correlation between the amount of interest in ALS and the money raised by donors. To do this, we first used Google Trends data to show the spike in interest via searches for “ALS,” and then we overlaid it with publicly available fundraising figures released by the ALS Association. We then added a third piece of data: The dates and YouTube viewership figures for all the major celebrities who participated in the challenge.
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