News orgs that release mobile apps are overly optimistic that consumers want to rebundle their news

It struck me, while reading an article about Al Jazeera trying to “win over millennials” by releasing a mobile app, that news orgs are essentially trying to put the genie back in the bottle when they create mobile apps. The lessons we’ve learned over the past decade is that news has become unbundled, that if I really like an outlet like Al Jazeera then I can subscribe to them on RSS, Facebook, Twitter, or any number of other social streams where I now receive my news. Al Jazeera wants to win over millennials by assuming they want to rebundle their content and return to a single-channel stream of content. I would be interested in seeing how many news orgs have had any real success (read: over a million downloads, or even 100,000) with releasing a mobile app.