There have been a number of disturbing reports coming out of Facebook recently, from its allowing Russian trolls to spend $100k on influencing our elections to the recent ProPublica investigation that revealed it allows advertisers to target anti-semites. As I explain in this video, almost all of these controversies can be traced back to one source: Facebook’s quest to operate at massive scale.
During a recent podcast interview, Business Insider’s Henry Blodget admitted something astonishing: Business Insider is no longer seeking audience growth. Instead it’s now focused on wringing more engagement and revenue out of its already-existing audience. This is part of a larger trend in media in which news orgs are no longer pursuing traffic growth for the sake of traffic growth. In this video I explore why scaling your traffic doesn’t necessarily mean you’ll also be able to scale you revenue.
You may think that if a YouTuber has over a million subscribers they’re rolling in money, but in most cases you’d be wrong. CPMs on YouTube ads have always been low and the recent “adpocalypse” has made things worse. But that doesn’t mean you can’t make a living on YouTube. You just have to get creative about your monetization. I explain how in this video
Apple owes a lot of its success to Steve Jobs successfully negotiating with the record labels in the runup to the launch of the iTunes music store. That success led to the rise of the iPod, which paved the way for Apple’s comeback and eventual dominance. But though it had early success with music content, Apple has really struggled in recent years in the content wars. In this video I document how Apple has fallen behind on its attempts to distribute movies, television, music, books, and news content.
The rise of online video streaming is nothing new; Netflix, Hulu, and Amazon Prime have been around for years, and YouTube has become a video behemoth. That being said, traditional TV has remained surprisingly resistant to the internet’s disrupting effects while other entertainment industries like newspapers and music have been decimated. But it looks like the TV industry is finally experiencing a major shift that will result in a major exodus of TV advertisers and cable subscribers. I explain why in this video.