Pew found that users who arrive at the 26 news sites studied directly spend about three times as long there as opposed to users who arrive via Facebook or a search engine. (By “directly” the study means arriving by typing in the URL or going to a bookmark — or, technically, with arriving without a referer.) Direct visitors also view about five times as many pages per month and visit a news site about three times as often as users coming from Facebook or search.

— Readers who still click bookmarks are more loyal customers for news sites than Facebook flybys