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Say Media is proving not every publisher needs to become the next Buzzfeed

Ben Cohen, founder of The Daily Banter

Ben Cohen, founder of The Daily Banter

Ben Cohen just couldn’t seem to catch a break.

It was 2015 and The Daily Banter, the political commentary site Cohen runs, kept crashing. “Bill Maher was sharing quite a bit of our stuff on Facebook,” he told me as we sat together on the rooftop of a Washington, DC office building. “And we’d get huge amounts of traffic when he’d share stuff, because it would then go viral.” The Daily Banter ran on WordPress, an open source content management system that relies on various plugins created by its developer community, and huge traffic spikes would cause the plugins to break if they weren’t maintained properly. “We were freaking out because we’re getting millions of readers on one article, and the site’s gone down, and that’s potentially thousands of dollars of ad revenue that’s disappeared. That happened several times, so we probably lost, I would say, tens of thousands of dollars in advertising revenue because the site would keep breaking.” Continue reading