Though cable news outlets and DC newspapers like Politico cover politics 365 days a year, the vast majority of Americans only really become intensely interested in an election in its last leg. Only then do they seek out a closer look at who’s running for office and, more important, where they stand. Unsurprisingly, many of them turn to Google to ferret out this information.
For the past few months, my colleagues at Beutler Ink have worked closely with the team at Google Politics & Elections to comb through Google’s extensive search data and surface interesting trends that give key insight into the voting public. For instance, the infographic below shows a sharp spike in interest in recent weeks for both “voter registration” and “early voting.”
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