Tag Archives: facebook

What Facebook’s algorithm teaches us about free markets

Conservatives often talk about the value of free markets, but nobody really knows what a completely free market looks like or operates because every government places regulations on businesses.

But, as I argue in this video, Facebook’s algorithm gives us a fairly accurate look at what a free market would actually look like. And it’s not pretty.

Facebook pays for content. Therefore, it’s a media company

Recently, Facebook COO Sheryl Sandberg was asked in an interview whether Facebook is a media company. “At our heart we’re a tech company,” Sandberg said. “We hire engineers. We don’t hire reporters. No one is a journalist. We don’t cover the news. “

Well, that’s not exactly true. In this video, I explain why.

Twitter might beat Facebook at live video

Everyone assumed that when Facebook launched Facebook Live, it would be the death to Twitter’s own live-streaming efforts.

But then Facebook dialed back on its live efforts to focus on on-demand video in its newly-launched Watch tab. Meanwhile, Twitter is seeing some success with live streaming, especially with its newly-launched Buzzfeed show AM to DM. In this video I explain why Twitter might just win the live-streaming war with Facebook.

Facebook is a victim of its own scale

There have been a number of disturbing reports coming out of Facebook recently, from its allowing Russian trolls to spend $100k on influencing our elections to the recent ProPublica investigation that revealed it allows advertisers to target anti-semites. As I explain in this video, almost all of these controversies can be traced back to one source: Facebook’s quest to operate at massive scale.

Why news publishers are investing in Facebook A/B testing

naytev

Dan Acton remembers the exact moment when he became sold on A/B testing Facebook content.

Acton is the social media manager for DramaFever, a video streaming company owned by Warner Bros that uses a Hulu-like model to license and stream Korean and other Asian TV content for an English-speaking audience. Many (though not all) of these shows are romantic comedies. To promote the shows DramaFever licenses, Acton and his team produce short videos they then upload to Facebook. “Sometimes it’ll be clips from shows, or trailers and teasers for upcoming episodes.” he told me. “We also get a lot of original content produced from Korea, like shout outs from the actors or behind-the-scenes footage that nobody else has.”

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