Recently, Instagram announced that Instagram Stories, its tool it cloned from Snapchat, has over 200 million daily active users, which is more DAUs than Snapchat has for its entire app (roughly 166 million). Meanwhile, in its most recent quarterly filing, Snapchat announced its user growth has slowed; it only added 8 million users at a 5 percent growth rate. Why is Snapchat stalling out, and why is Instagram running away with all its best features?
To answer these questions, I interviewed David Lee, CEO of video marketing creation tool Shakr. He talked about Snapchat’s UI problems and how its future lies in the growth of its augmented reality technology.
Before Instagram announced the launch of its Hyperlapse app, hyperlapse video typically required a professional photographer mounting his expensive camera on a tripod and taking hours of footage. Instagram’s tool, however, allowed you to simply use your phone and, because of its stabilizing technology, dispense with the tripod. One of the first people to latch onto the significance of this tool was my colleague Saige Hooker, a social media strategist at Beutler Ink. She went out into the streets of Chicago, collected footage, and then later uploaded the video to YouTube.
To Beutler Ink’s surprise, someone from the band Fall Out Boy reached out to us and asked if they could use our footage for a music video. The result, a song called Centuries, is below.
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Shortly after finalizing their separation, Keith Hinson and Michelle Knight snapped a picture with–and here’s the maybe-noteworthy part–a very sweet caption. “We are officially un-married,” wrote Kinson. “Here’s to the most friendly, respectful, and loving split imaginable. We smile not because it’s over, but because it happened.”