Recently, Facebook COO Sheryl Sandberg was asked in an interview whether Facebook is a media company. “At our heart we’re a tech company,” Sandberg said. “We hire engineers. We don’t hire reporters. No one is a journalist. We don’t cover the news. “
Well, that’s not exactly true. In this video, I explain why.
Facebook. YouTube. Snapchat. Apple News. All are platforms that have entered into revenue sharing partnerships with publishers. Here’s the thing though: those partnerships aren’t actually producing much money for the publishers. Were they wrong to sign a deal with the devil? I explore the topic in this video.
There have been a number of disturbing reports coming out of Facebook recently, from its allowing Russian trolls to spend $100k on influencing our elections to the recent ProPublica investigation that revealed it allows advertisers to target anti-semites. As I explain in this video, almost all of these controversies can be traced back to one source: Facebook’s quest to operate at massive scale.
During a recent podcast interview, Business Insider’s Henry Blodget admitted something astonishing: Business Insider is no longer seeking audience growth. Instead it’s now focused on wringing more engagement and revenue out of its already-existing audience. This is part of a larger trend in media in which news orgs are no longer pursuing traffic growth for the sake of traffic growth. In this video I explore why scaling your traffic doesn’t necessarily mean you’ll also be able to scale you revenue.