Tag Archives: journalism

Facebook pays for content. Therefore, it’s a media company

Recently, Facebook COO Sheryl Sandberg was asked in an interview whether Facebook is a media company. “At our heart we’re a tech company,” Sandberg said. “We hire engineers. We don’t hire reporters. No one is a journalist. We don’t cover the news. “

Well, that’s not exactly true. In this video, I explain why.

Social platforms aren’t producing meaningful revenue for publishers

Facebook. YouTube. Snapchat. Apple News. All are platforms that have entered into revenue sharing partnerships with publishers. Here’s the thing though: those partnerships aren’t actually producing much money for the publishers. Were they wrong to sign a deal with the devil? I explore the topic in this video.

Facebook is a victim of its own scale

There have been a number of disturbing reports coming out of Facebook recently, from its allowing Russian trolls to spend $100k on influencing our elections to the recent ProPublica investigation that revealed it allows advertisers to target anti-semites. As I explain in this video, almost all of these controversies can be traced back to one source: Facebook’s quest to operate at massive scale.

Web traffic growth no longer matters

During a recent podcast interview, Business Insider’s Henry Blodget admitted something astonishing: Business Insider is no longer seeking audience growth. Instead it’s now focused on wringing more engagement and revenue out of its already-existing audience. This is part of a larger trend in media in which news orgs are no longer pursuing traffic growth for the sake of traffic growth. In this video I explore why scaling your traffic doesn’t necessarily mean you’ll also be able to scale you revenue.