Every publisher is investing heavily in Facebook video and they’re bragging about hitting massive monthly view counts. But very few are making any real money with Facebook video and I have my doubts that the platform will bring in meaningful revenue. I explain why in this video.
During a recent podcast interview, Business Insider’s Henry Blodget admitted something astonishing: Business Insider is no longer seeking audience growth. Instead it’s now focused on wringing more engagement and revenue out of its already-existing audience. This is part of a larger trend in media in which news orgs are no longer pursuing traffic growth for the sake of traffic growth. In this video I explore why scaling your traffic doesn’t necessarily mean you’ll also be able to scale you revenue.
With the growth chat apps like Facebook Messenger, Whatsapp, and Snapchat, we started to hear a lot of buzz last year about the rise of chatbots, which are accounts you can subscribe to within Facebook Messenger and chat with an AI that’s geared toward a specific task. Several news organizations launched their own chatbots, so a few weeks ago I subscribed to bots from the Wall Street Journal, TechCrunch, and Complex Magazine. They all sucked. I explain why in the video below.
From time to time I’ll be speaking to someone I’ve never met before, and the “What do you?” question comes up. I’ve always struggled to answer. If I tell the person I’m a journalist, then invariably the next question is, “What publication do you work for?” Simply telling people I work in marketing could mean a variety of things depending on how familiar the person is with that industry. Well, though I haven’t thought up a more concise way to sum up my career, I now at least have an article I can point them to that discusses it at length. MediaShift asked me to write a first-person essay on how I leveraged my journalism skills for a career in content marketing. Here is the end result: