In November 2006, Mignon Fogarty’s phone rang. She didn’t recognize the number, but rather than letting it go to voicemail, as many of us do with unknown callers, she picked up. On the other end of the line was John Sterling, the president and publisher of Henry Holt, an imprint of Macmillan. He’d seen a recent item in the Wall Street Journal about Grammar Girl, a hit podcast Fogarty had launched a few months prior that was already receiving nearly a hundred thousand downloads per episode. “He originally called me to talk about doing a book deal,” she told me. But she had already set her sights much higher.
It’s hard to blame Kameron Hurley for her wariness of Reddit prior to joining it. When non-users hear about the site, it’s often within the context of some recent controversy that originated in one of its communities. As a writer who often blogs about feminist and progressive issues, Hurley is likely aware that Reddit once hosted message boards known for posting images of underage girls and that it serves as a popular watering hole for the misogynist “men’s rights” and Gamergate movements. “I generally would stay away from Reddit,” she told me in a phone interview. “I wrote a book called The Geek Feminist Revolution, and Reddit is not known as a nice and happy loving place.”