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How Reddit is launching the careers of unknown artists

Billy the Fridge

Billy the Fridge

William Berry always knew he wanted to work in entertainment. For years, he had aspirations to have a career as a professional wrestler and even began to train for it, but the wrestling scene in Seattle, the city where he’d grown up, was small. There was, however, a strong local hip-hop community, with artists like Macklemore, Grieves, Blue Scholars, and Grayskul reaching national fame, and in the early 2000s Berry found himself working behind the scenes at recording studios and live events. “I wasn’t really trying to be another white rapper,” he told me recently. “I was working with all these guys and we’d go out to these shows and then people started getting me in on their songs because they thought I was funny. It was just something I enjoyed, so I went with it.” Continue reading