That’s according to Recode’s Eric Johnson, who estimates that this subscription revenue brings in about $36 million a year in revenue. This is pretty amazing considering almost everything on Twitch is free to watch. It’s performing on par with the New York Times’ digital subscriptions, only it doesn’t rely on a meter that kicks in after 10 views.
What’s especially interesting here: Those subscriptions don’t do a heck of a lot for the people who buy them. Subscribers can skip pre-roll video ads but Twitch viewers have primarily bought them as an act of charity, to support their favorite broadcasters creating, often, days of viewing material every month.